About
Award-winning visual designer specializing in crafting compelling brand identities and dynamic digital experiences. Leverages expertise in visual strategy, packaging, and social media to drive significant brand visibility and engagement for diverse clients, from consumer goods to early-stage startups. Recognized for innovative design solutions and a keen pursuit of emerging design disciplines.
Work
Freelance Design Practice
|Freelance Designer
New Delhi, Delhi, India
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Summary
Spearheaded diverse visual identity and digital design projects for a portfolio of consumer goods, wellness, and early-stage startup clients, enhancing brand presence and market engagement.
Highlights
Developed comprehensive visual identities and digital assets for multiple clients across consumer goods and wellness sectors, significantly enhancing brand recognition and market appeal.
Collaborated strategically with early-stage startups to define and execute their foundational brand strategies, contributing to successful market entry and audience acquisition.
Managed end-to-end design lifecycles, from initial concept development and client consultation to final delivery, ensuring high-quality outputs that consistently met client objectives and industry standards.
Applied advanced visual design principles to create compelling user experiences and engaging digital content, directly supporting client growth objectives and online presence.
Piyaau Beverages
|Graphic Designer
New Delhi, Delhi, India
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Summary
Orchestrated comprehensive rebranding initiatives and executed visual communication strategies for Piyaau Beverages, significantly enhancing brand presence and market engagement through innovative design.
Highlights
Led a complete rebranding effort, establishing a distinctive and cohesive brand identity that was previously absent, resulting in a stronger market position and improved brand recall.
Co-created innovative packaging and label designs for beverage cans, ensuring precise alignment with the brand's visual language and art style, which contributed to product appeal and market differentiation.
Spearheaded the comprehensive overhaul of the brand's social media presence, achieving a measurable improvement in engagement rates and a more compelling visual aesthetic across all platforms.
Designed and produced impactful event-specific promotional materials, including stickers, banners, and kiosks, effectively bolstering brand visibility and maximizing event impact.
Contributed as co-creator to packaging design that earned the 'Best Decorative / Specialty Award' at Asia CanTech (Vietnam) in 2024, recognizing excellence in aesthetic and functional design.
Education
Delhi Technological University
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B.Des
Visual Design
Father Agnel School, Greater Noida
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High School Diploma
General Studies
Awards
Winner, Designare BrandCraft Competition - Season 2 & Season 4
Awarded By
Designare
Recognized for outstanding brand crafting and innovative design solutions in two competitive seasons of the Designare BrandCraft Competition.
Winner, IIT Delhi Rebranding Competition — Rendezvous
Awarded By
IIT Delhi
Awarded for leading a successful rebranding initiative for IIT Delhi's annual festival, Rendezvous, showcasing strategic design and creative execution.
Best Decorative / Specialty Award, Asia CanTech (Vietnam)
Awarded By
Asia CanTech (Vietnam)
Awarded to Piyaau Beverages for exceptional packaging design, with Rishabh Rajoriya contributing as a co-creator, demonstrating innovative aesthetic and functional design.
Skills
Graphic Design Software
Adobe Illustrator, Adobe Photoshop, Figma.
Video & Motion Graphics
Adobe After Effects, Adobe Premiere Pro.
UI/UX & Prototyping Tools
Framer.
3D & Game Design
Unreal Engine.
Brand Strategy & Development
Visual Identity, Rebranding, Brand Guidelines, Market Positioning, Creative Strategy.
Digital Design & Marketing
Social Media Design, Digital Asset Creation, UI/UX Principles, Engagement Optimization.
Print & Packaging Design
Packaging Design, Promotional Materials, Event Collateral, Typography, Layout Design.
Project Management & Collaboration
Project Leadership, Cross-functional Collaboration, Client Management, Design Workflow Management.